University of Oregon announces new Olympic Studies Hub

By Karen Richards (KLCC)
Jan. 12, 2025 4:16 p.m.
University of Oregon sports business instructor Yoav Dubinsky, first from left, and students in London for the Global Sports Business Strategy in the U.K. study abroad program.

University of Oregon sports business instructor Yoav Dubinsky, first from left, and students in London for the Global Sports Business Strategy in the U.K. study abroad program.

Courtesy of Yoav Dubinsky via University of Oregon

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The University of Oregon has announced the launch of an Olympic Studies Hub. The UO says it’s the first Olympic Studies and Research Center in the United States.

Yoav Dubinsky, Senior Instructor of Sports Business at the university’s Lundquist College of Business, will serve as the Operational Director of the new hub. He said it will enable collaborations with international researchers, bring in guest lecturers with Olympic business experience, and facilitate connections with worldwide sports organizations.

Dubinsky also said the designation will allow the university to build on its multidisciplinary sports programs, including “experiential learning, the connection between the academy and the industry, and giving our students hands-on experience. Another pillar is business and Olympism, and showing how sports and business can do good for society.”

Dubinsky said the 2028 Summer Games in Los Angeles, and the Winter Games in Salt Lake City in 2034, will offer unique opportunities for the new Hub.

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