MacGregor Campbell
MacGregor Campbell is an award-winning visual journalist and editorial product creator specializing in animation, story editing and design processes.
Mac co-created, co-produced, story edited and led animation for OPB's Superabundant food video series. He directed the design and implementation of OPB's elections results products in multiple election cycles and was a lead on the complete redesign of OPB's web presence in 2019-2020. He also initiated and directed the creation of OPB's homepage COVID-19 data visualizations.
As a video producer, Mac has created popular explainer videos on NW volcanoes, the Hanford cleanup, geoduck poaching, and has led teams to create ballot measure explainers on tax policies, drug decriminalization, immigration and psychedelic mushrooms.
With OPB Mac has won a number of NW regional Emmy awards as both an animator and a producer. He's won regional Murrow awards for video and multimedia. As a story editor he has helped his colleagues win two Best of the West awards for video.
Prior to coming to OPB, as a reporter covering tech in the Bay Area, Mac was one of the first to trace the evolution of the DOD-funded AI project that would become Apple’s Siri. He profiled some of the earliest modern efforts to tackle the potential danger of AI systems. And was first to report on a tool to facilitate human-dolphin communication.
Outside of OPB his work has appeared in New Scientist, The Economist Intelligence Unit, National Geographic and ProPublica, among others. As an animator and story consultant, Mac contributed to the ProPublica team that won the 2020 Pulitzer Prize for national reporting.
In 2018 Mac created a master's level class on explanatory journalism with the University of Oregon's School of Journalism and Communication, which he teaches every year.
Latest Stories
‘The Evergreen’: How Oregon revolutionized IPAs
The global beer industry no longer looked the same after Oregon developed a hop with intense citrus flavor in the ‘60s, and an American approach to brewing the pale ale in the ‘90s.
How chardonnay reflects Oregon’s changing wine scene
Pinot Noir put Northwest wine on the map, but chardonnay, its white-wine cousin, is having a moment. A new generation of winemakers is pushing the boundaries of what our region can do. With some key scientific advances, and a better understanding of our soils and terroir, Oregon chardonnays are breaking into numerous “best of” lists and commanding premium prices.
2021: OPB’s must-watch original videos
From beavers that could help fight wildfires, to an investigation of why one Oregon town burned, to a muralist bringing Oaxacan style to Portland streets and a big picture look at how salmon has shaped Northwest life, OPB's video units painted rich portraits of the vast range of people, places and ideas that made this region what it was in 2021.
Oregon’s plan to beat COVID-19, an illustrated guide
Oregon's plan to fight COVID-19 by vaccinating millions can seem hard to keep track of. This illustrated guide shows the scale of the challenge the state faces.
Oregon’s wildfires from space and on the ground
On Sept. 10, 2020, OPB video teams were deployed across the length of Oregon to document the Santiam (also known as the Beachie Creek Fire), Almeda and Two Four Two wildfires. They encountered over 300 miles of near-unbroken hazardous smoke, pockets of total destruction and the human impact of an unprecedented fire crisis.
OPB’s favorite videos from 2018
On resilience and wonder: Replaying OPB's standout videos of 2018.
Why Do We Have Allergies?
We've had hundreds of millions of years to figure out how to peacefully coexist with pollen. How have we not figured this out yet?
How Dangerous Are The Northwest’s Volcanoes?
The Pacific Northwest is home to a number of active volcanoes. How dangerous are they?
Visual FAQ: What Trump’s Tax Cuts Mean For Oregonians
With tax deadlines looming, here's a visual look at how the GOP tax cuts will affect people in the northwest.
OPB's Favorite Videos From 2017
Here’s a look back at some of our favorite videos of 2017.